We at Pundalay Animation Studios aim to bring the rich legacy of Indian culture both in the spiritual and mythological realm to the world of children and youth globally through the medium of 3D animation films.
India is a 5000 + years old civilization. In fact, India is one of the very few countries in the world which is civilizational in nature as opposed to being a nation state. It is well known all over the world that India has an extremely rich heritage of mythology, spiritual and cultural legacy of which not much is known to the world and surprisingly now even in India.
It is a common observation that the younger generation of today in India is being educated in English. This generation has no significant exposure to the rich legacy of Indian culture which is available in traditional Indian languages such as Marathi, Hindi, Gujarati, etc. Further the primary language in which all the Indian original thought is written, Sanskrit, is not even taught as a third language. There is hence a dire need to expose the younger generation to the Indian heritage. In the earlier days of this phenomenon, members of extended family or grandparents undertook the task of educating the younger generation in telling them stories from mythology, ancient folklore and lives of great people. However, considering the cultural shift today, this is no longer the case, as families are now nuclear or even single parent.
Further, compounding the fact is that knowledge consumption of the younger generation today is mostly digital in nature. In other words, although this generation is a voracious consumer of knowledge, it is in a digital form rather than in the form of traditional textbooks, etc. This consumption is mostly in the form of content from global giants whose focus is essentially commercial in nature. An entire generation being brought up hence grows under a traditional cultural famine or on entirely different set of values. This issue is not only faced in India but also with the Indian diaspora. Wholesome story telling with a focus on India to be consumed digitally is indeed the need of the hour.
Considering the above, we would like to start presenting our rich heritage in the form of stories made using 3D animation. These stories will focus on the rich culture and traditions of India encompassing the spiritual giants, mythology and the great realm of work generally available. This will be done in the language and format as understood by the young generation. Further because of the use of English, we expect international audience to consume this work which otherwise lies languished and remains only influential locally in India. We also wish to promote these films in various international languages so that this can reach the widest possible audience.